Business Intelligence on Retailing, Franchising, and Consumerism in China

Super 8 Hotels Exceeds 2005 China Development Projections

Super 8 Hotels today announced that it has exceeded its publicly stated franchise development plans for thirty Super 8 China properties opened or signed by year-end 2005.

Due to strong growth in demand for branded economy lodging, the company reached its 2005 China development objectives two months ahead of schedule.

At a press briefing held at the American Club in Beijing, Mitchell Presnick, Chief Executive Officer of Super 8 China, said, "We are pleased with our development progress to date, and we thank our hotel owners and guests for helping us reach this important milestone."

Presnick also discussed Super 8's 2006 expansion plans. He revealed that Super 8 China plans to open five regional offices over the next six months, each dedicated to Super 8 franchise development and service support.

He also announced plans to open a Super 8 China Hotel Management Training Center in 2006, to ensure Super 8 managers maintain the stringent operating requirements of the brand.

Presnick said, "Service quality is at the core of our brand value, and comprehensive training on our procedures and standards ensures consistent quality."

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