Business Intelligence on Retailing, Franchising, and Consumerism in China

Genevieve Lethu Launches New Hong Kong Store

Building on the success of its business in Europe, Genevieve Lethu, one of France's best loved and most respected tableware brands, today announced the opening of its first store in Hong Kong.

The 1,300 square foot store will feature a selection of Genevieve Lethu's most alluring collections that touch upon the intricacies of dinner services, glassware, cutlery, linens, cooking utensils and other accessories for both the table and the kitchen. Representing the essence of French style and taste, the store represents a brand new concept in home retailing in Hong Kong, and the first step in achieving Genevieve Lethu's goal of becoming a leader in this market.

Established in La Rochelle, France in 1972, Genevieve Lethu has grown to become one of France's most successful brands, which today displays its exquisite 'Art de la Table' signature in over 146 outlets that stretch all over the world.

Commenting on the opening of the company's first store in Hong Kong, Genevieve Lethu's Brand Development Director, Ms Suki Hung said, "Hong Kong is an extremely important market for us and we are delighted to reinforce our commitment to the territory by announcing the launch of this new outlet.

"Visiting the Genevieve Lethu shop should be one of life's pleasures. Our brand is immediately distinguishable, combining contemporary with classic and style with practicality. Our objective is therefore to be one of the leading tableware stores in Hong Kong."

With the exception of Japan, Genevieve Lethu (Asia) Limited is the exclusive distributor and franchisee for the Genevieve Lethu brand across Hong Kong and Asia.

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