Business Intelligence on Retailing, Franchising, and Consumerism in China

E-Mart Plans Major Chinese Expansion

South Korean-owned hypermarket chain E-mart this week opens its sixth Chinese outlet in Shanghai.

The Shinsegae-owned business now has four stores in Shanghai and two in Tianjin. The retailer plans to set up 50 outlets in the country by 2012.

According to Wang Yuelong, head of the business planning division in Shanghai: "We plan to add more stores in major cities such as Nanjing, Hangzhou, Beijing and Tianjin.”

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