Business Intelligence on Retailing, Franchising, and Consumerism in China

Yongle To Integrate Resources Of North China Market

Home appliance retailer Yongle will formally launch its North China Region tomorrow, focusing on integrating its resources in Beijing and Tianjin.

This will be the first major regional consolidation that Yongle has launched in China. It is also expected to increase the retailer's stores in Beijing from the current 5 to 15 this year.

Yongle says that Beijing is one of its most important strategic markets and has great potential in the home appliance sector.

Liu Hui, vice-president of Yongle, will take the position of the general manager of the North China Region.

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