Business Intelligence on Retailing, Franchising, and Consumerism in China

Zoomflight Seeks China Expansion

After doing business in Beijing for 15 years, communication equipment supplier Zoomflight is now turning its eyes to the rest of China.

Tai Wuchun, president of Zoomflight, says that the commercial use of 3G offers a good opportunity for the company to exploit markets outside Beijing and they plan to set up 1000 stores in 100 cities across China in the coming years.

Tai adds that Zoomflight will still be based in Beijing, and the company plans 15 more stores in Beijing this year, which will bring its total to 150.

According to Tai, the company will open ten experimental stores in Hebei and Tianjin this year as a test ground for the company's information management system.

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