Business Intelligence on Retailing, Franchising, and Consumerism in China


Nestle Coffee May Share Chinese Ice Cream With Starbucks

Following the acquisition of American ice cream maker Dreyer's, Nestle Coffee is now preparing for an entry into the high-end ice cream service sector in China.

There are also rumors in the Chinese media that the company may cooperate with Starbucks with this service.

Nestle Coffee has not denied the news. However, Ken Doleson, president of Nestle Coffee in China, says that they have not decided with whom to cooperate.

Liu Zhuxi, general manager of Nestle Coffee East China Region, tells local media that Nestle Coffee had also purchased Dreyer's brand and sales channel in China when it acquired the company in the United States. Currently, Dreyer's ice cream is only sold in Guangzhou.





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