News
Malaysia's Secret Recipe Plans 100 China Outlets
July 10, 2006 | By ChinaRetailNews.com Editor |
Print
| 
Email
Steven Sim, CEO of Malaysian confectioner Secret Recipe, says the company plans to open 100 outlets in China by 2010.
Speaking to reporters on July 6 after signing international franchise agreements with the company’s partners from East Malaysia, India and New Zealand in Putrajaya, Sim said China is "a challenging market" and a lot of ground work needed to be done.
He said the company was looking at either carrying out a joint venture with local partners or implementing a franchise scheme in its expansion to China.
"Obviously Shanghai will be our first target market and Beijing next," Sim said.
There are currently 120 Secret Recipe outlets in Southeast Asia.
(No Ratings Yet)
Loading ...
