Business Intelligence on Retailing, Franchising, and Consumerism in China

Yongle Starts First Round Of Expansion

Following its merger with Gome, home appliance retailer Yongle has now begun its first round of expansion.

A representative from Yongle has told local media that the company will open six new stores in the first week of September. Those stores will be located in Jiangsu, Sichuan, Henan and Fujian.

During this round of expansion, Yongle aims to strengthen the distribution of its stores in the first and second-tier cities all around China and open more stores based on the current network in September and October.

These six stores to be opened are all located in central business areas of their respective cities and have construction areas ranging from 2500 square meters to 5000 square meters.

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