Business Intelligence on Retailing, Franchising, and Consumerism in China


Easyhome Ventures Outside Beijing

Beijing local home furnishing retailer Easyhome has opened a new store in Tangshan.

This is the sixth store for the company and the first one that it has opened in Tangshan, a small city in Hebei Province.

Jointly set up by Easyhome and Tangshan Hualian Group, Easyhome Hualian Store has no apparent difference from the other Easyhome stores in Beijing. The three-floor building contains all kinds of home furnishing products including flooring, tiles, hardware and furniture.

Wang Penglin, general manager of Easyhome, says that the implementation of both direct-operation and franchise models is an important strategy for Easyhome's expansion in China. He says that they attach great importance to their partnerships and Easyhome is responsible for the overall management of the chain stores, as well as sending executives to manage the stores.

Easyhome will also open two direct-run stores in Chongqing and Shenyang, respectively, and a second franchise store in Shijiazhuang, the capital city of Hebei Province.





Be the first to comment on "Easyhome Ventures Outside Beijing"

Leave a comment

Your email address will not be published.


*




  Other China News

ChinaTechNews.com:

AutoNavi, Delphi Reach Deal

Hisense's Net Profit Down 47.39% In First Three Quarters Of 2017

Airbnb China Head Resigns

DMG To Buy China Rights Of Forbes Brand


GreenChinaTech:

Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center


ChinaSourcingNews.com:

JD To Build Global Logistics Headquarters In Xi'an

Wumart, AGS Sign Agreement For Seafood Direct Procurement

India Gains Second Factory From China's Xiaomi

85% of Indian Staff To Lose Jobs At China's LeEco