Business Intelligence on Retailing, Franchising, and Consumerism in China

Suning Launches New Policy For National Holiday

Home appliance retailer Suning has released its marketing strategy for the coming National Day Holiday.

Fan Zhijun, general manager of Suning's north China region says that Suning has stocked up more than RMB8 billion for outsourcing, of which stock in Beijing has reached nearly RMB800 million.

Among this stock, color TV sets have taken up RMB2.5 billion, communication products RMB1.8 billion, and small appliances RMB1.2 billion. 40% of the merchandise are new products, and 40% are specially priced home appliances.

China Merchants Bank, Industrial and Commercial Bank of China, China CITIC Bank, China Minsheng Bank, Shenzhen Development Bank and Bank of China have said that they will cooperate with Suning to promote buying on credit in October.

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