Business Intelligence on Retailing, Franchising, and Consumerism in China

Vanguard Expands Into Western China

Retail company Vanguard has quietly entered Chengdu in western China with its first store set up in the Qionglai area.

Yang Wencai, general manager of Vanguard in western China, said that Vanguard would gradually expand its business into the downtown areas of Chengdu from its outskirts. He said that Vanguard has chosen several locations for its future stores, two of which lie in downtown Chengdu.

The Vanguard Qionglai Store was opened before the National Holiday and copies the operational model of Vanguard in Shenzhen, dealing with a comprehensive supermarket business. The goods there are mainly aimed at lower middle class families.

Founded in 1984 in Hong Kong, Vanguard entered mainland China in 1991. Now it ranks second among China's Top 100 Chinese retailers.

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