Business Intelligence on Retailing, Franchising, and Consumerism in China

Church's Chicken Seeking Franchisees In China

Church's Chicken, one of the biggest fast food brands in America, is now preparing to enter the Chinese market by franchising stores.

Local media report that two representatives from the fast food chain have come to China together with some shareholders to carry out an investigation of the Chinese market.

Founded in 1952, Church's Chicken now has more than 1600 stores all over the world. It ranked 77th in the Top 200 franchise systems issued by "Franchise Times" last year. The executives of Church's Chicken believe that entering China will be an important strategy for the development of the company.

Church's Chicken has signed the agreement with China Chain Store & Franchise Association to participate in the forthcoming session for overseas franchisors to meet China local master franchisees.

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