Business Intelligence on Retailing, Franchising, and Consumerism in China

McDonald's Adopts Variable Food Prices

Fast food giant McDonald's has begun to test a new pattern of pricing in Beijing, a big break away from its past unified price policy at all stores.

Food prices at three McDonald's in the Wangfujing area, including the ones in New Oriental Plaza, Sun Dong'an Plaza and Gongmei Plaza, have been marked RMB0.5 to RMB1.5 higher than the other stores in the city. In particular, the price of cheeseburgers, black tea, coffee and cola at these stores is higher than that of other Beijing McDonald's.

A representative from McDonald's Beijing stressed to local media that McDonald's is just testing this new pricing at a few stores, but not yet all stores in Beijing.

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