Business Intelligence on Retailing, Franchising, and Consumerism in China

Beijing Supermarket Industry Welcomes New Store

Beijing Century Rui Lian has become the newest supermarket brand to enter Beijing with its opening this past week.

The store is located in the Jinding Commercial Center in Beijing's Shijingshan district.

Yang Xiaobing, director of Century Rui Lian, says that the company aims to rank among the top ten supermarket chains in China within five years.

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