Business Intelligence on Retailing, Franchising, and Consumerism in China

Shanghai Gets Luxury Boating Club Via China Master Franchise

Shanghai Goldtex Clothing and Bag Company has purchased the Master Franchise for China to the luxury boating club concept Leisure Boating Australia. The first two franchised clubs will open in Shanghai within the next six months.

The Leisure Boating Australia club concept allows families and companies to have regular access to luxury sports cruisers worth between A$200,000 and A$340,000 throughout the year of their membership without either owning or having to pay the cost of mooring or maintaining the sports cruisers. Club members only pay an annual membership fee for regular use of the boats.

The deal could see more than 20 Leisure Boating clubs open around China in the next five years.

Goldtex director, Feng Tan, said the company believed it was the appropriate time to introduce the "luxury boating club" concept to China.

"A club member simply arrives at the boat, it's all prepared for a day's use and ready to go, and off they go with their family or clients. At the end of the day, they return the luxury cruiser to the marina … and go home. It's that easy," the Australian founder and Managing Director of franchisor Leisure Boating Australia, former champion World Half-Tonne yachtsman, Ian Cran, explained.

Leisure Boating Australia already has ten franchised clubs around Australia: Port Melbourne, Brisbane, Gold Coast, Port Stephens, Hervey Bay, Pittwater, Rose Bay, Cronulla, Roseville and Hope Island.

The concept, different from boat-sharing, provides club members with access to luxury sports cruisers in a "walk-on, walk-off no-hassles" arrangement that does not require expensive ownership of a boat nor mooring and maintenance costs.

Cran said the Master Franchise deal would not only be an enormous boost for Leisure Boating Australia but opened up the Mainland China market for Sunrunner in other market opportunities.

"This will give Sunrunner unprecedented exposure for a wide range of sales opportunities," he added.

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