Business Intelligence on Retailing, Franchising, and Consumerism in China


KFC Opens Another Airport Restaurant In China

Kentucky Fried Chicken has opened a new airport restaurant at Shenyang Taxian International Airport. This is the first airport restaurant that KFC has ever opened in northeastern China.

Wang Yue, general manager of YUM! Brands Shenyang Branch, says that the rapid economic growth of the area attracted KFC to open this airport restaurant.

Located in the waiting hall, KFC Taoxian Store covers an area of over 400 sqm, providing food and drink in conformity with all other KFC restaurants in the downtown area. The facilities of the new store differs from other KFC stores in that it has introduced a business style equipping with wireless Internet and single soft seats.

KFC now has four airport restaurants in China. The other three are in Shanghai, Beijing and Shenzhen, respectively.





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