Business Intelligence on Retailing, Franchising, and Consumerism in China

Morton's Expands Into Macau

A new Morton's Steakhouse will be opening in Macau in the Macau Venetian Casino Resort, a new all-suites hotel, casino and convention center. The restaurant is projected to open as early as fall 2007.

Morton's Restaurant Group, Inc. is the world's largest operator of company-owned upscale steakhouses and owns and operates the 71 Morton's steakhouses throughout the United States, Canada, Singapore and Hong Kong.

The Venetian Macau, a recreation of the famed Venetian Resort Hotel/Casino in Las Vegas, is expected to open with 1,500 suites, along with 546,000 square feet of gaming facilities; a 15,000-seat event center, suitable for a variety of sporting events, concerts and entertainment events of all kinds; more than 20 restaurants, and a 60,000 square foot spa and wellness center. The Venetian, which is scheduled to open in 2007, is being built in the "Cotai Strip," an area between the islands of Taipa and Coloane in Macau. It will be the anchor property at the entrance to the Cotai Strip. The proposed development of the area is expected to include other world-renowned hotels, exhibition and conference facilities, showrooms, shopping malls, high-end restaurants, various entertainment facilities and other attractions and the most modern casinos in Asia.

"Macau, as well as the entire region, is experiencing a dramatic economic and tourist boom. It is rapidly developing a reputation as the 'Las Vegas of the East,' rapidly becoming a global premier entertainment and casino center, and the Cotai Strip will have world class meeting and convention facilities," said Thomas J. Baldwin, chairman, chief executive officer and president of Morton's Restaurant Group. "We believe that Morton's belongs in Macau."

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