Business Intelligence on Retailing, Franchising, and Consumerism in China

Starbucks Enters Northwest China

Starbucks Coffee has formally opened its first northwest China store in Xi'an, the capital city of Shaanxi Province, which marks a formal entry of the company into the region.

Located inside Century Ginwa in Xi'an National High-tech Industrial Development Zone, Starbucks Xi'an covers an area of 280 sqm with two floors.

Wang Jinlong, president of Starbucks Greater China says that China will eventually become the biggest international market for Starbucks next to the United States.

Entering China in 1999, Starbucks has opened about 200 stores in 19 cities across China, in which 76 lie in north China, 25 in south China and 97 in eastern China. Starbucks began expanding its business into west China last September with its first Chengdu store. So far, it has had 9 stores in Chongqing and Chengdu, two major cities in the western part of China.

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