Business Intelligence on Retailing, Franchising, and Consumerism in China

Carrefour Expands Into Haikou

The world's second largest retailing giant Carrefour has welcomed the official opening of its first store in Haikou, the capital city of Hainan Province. This is also the 86th store of Carrefour in China.

The first Carrefour store in Haikou is a store-in-store arrangement in South Asia Plaza. The store shares the same outsourcing center with other Carrefour stores in Fuzhou and Xiamen, which all receive fresh food from the center.

Pierre Bertholat, vice president of Carrefour China, says that Carrefour always advocates local outsourcing to cater to the needs of Chinese families. Bertholat says that Hainan is rich in tropical products which enables it to develop suppliers of high quality. He also discloses that Carrefour will open another two stores in Haikou in the next two years.

Xie Fulin, manager of Carrefour Haikou, says that they will work to create a one-stop shopping service to Haikou citizens with the advanced management system of Carrefour.

Founded in 1959, Carrefour is the largest commodities retailer in Europe and the second largest in the world. It has more than 10000 retail stores in over 30 countries all over the world. Carrefour opened its first Chinese store in 1995.

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