Business Intelligence on Retailing, Franchising, and Consumerism in China

Ajisen Ramen Opens Its 120th Store

Japanese chain restaurant Ajisen Ramen Noodle has welcomed the official opening of its 120th store in Zhongguancun, Beijing.

Ajisen Ramen has been developing in China for ten years and become the leader of Japanese restaurants in China. It plans to have 125 stores by the end of this year. The sales at Ajisen Ramen have been growing by 45% to 50% each year, which enables Ajisen Ramen to rank fifth in the 2005 China Fast Food Restaurants List.

Ajisen Ramen has also formally launched a email and phone hotline in Shanghai for its customers to report their complaints and suggestions and plans to spread the service gradually to the other regions of China.

Ajisen Ramen is a key brand for Shanghai Lingxian Food and Beverage Management Company.

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