Home appliance retailer Suning announces that it will formally launch its online shopping mall in Nanjing, Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Wuhan, Tianjin, Suzhou, Hangzhou and Jinan.

Aiming to achieve an annual sales volume of RMB500 million, Suning's online shopping mall is expected to lead a new trend for online purchasing in China.

Qi Hongning, general manager of Suning;s group shopping center, introduces that the online shopping mall of Suning has been preparing for one year, and already opened for a trial operation in 11 cities including Nanjing, Shanghai, Beijing and Guangzhou where it has achieved more than RMB1 million's revenue.

The online shopping mall will be built into a comprehensive and solid sales platform composed of distribution, entertainment, consulting, service, member club and online payment.