Business Intelligence on Retailing, Franchising, and Consumerism in China

Pizza Hut To See A Price Adjustment In China

Following the price hikes at McDonald's and KFC, Pizza Hut will adjust the price for some of its products from January 1, 2007 in Beijing.

Deng Wenfeng, public relations manager for Pizza Hut's eastern China region, tells local media that the company decided to adjust the price of its products due to the higher expenses on labor, materials, rent and other costs such as water and electricity.

Deng says that all the 9-inch and 12-inch pizzas will be charged RMB2 more than before, except for the cheese pizza and salmon pizza. The price of minced chicken and mushroom soup and Italian-style thick vegetable soup will be increased to RMB18 from the current RMB15. The chicken wings will be priced at RMB20.

This is the second price adjustment made by Pizza Hut since its overall adjustment at the end of 2004.

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