Business Intelligence on Retailing, Franchising, and Consumerism in China

Quanjude Opens Its First Directly-Run Store In Northeast China

China Beijing Quanjude Group has opened its first directly-run roast duck flagship store in Changchun, Jilin Province.

With a total investment of RMB22 million, the Quanjude Chanchun store is jointly invested and built by Quanjude and Changchun Jichang Group. It is also the first directly-run restaurant of Quanjude in northeast China. Quanjude will hold 51% stake in this new flagship store.

Jiang Junxian, chairman of Quanjude, says that northeast China will be a new target area of development for Quanjude, which started research on the market there in 2006. He emphasizes that Quanjude will try to adjust its products and services according to the local situation and local customers' tastes in Changchun.

Jiang also says that Quanjude will open more chain stores in Changchun which will serve as logistics delivery centers and the supply base for semi-manufactured food from Quanjude in northeast China.

Founded in 1864, Quanjude is a traditional roast duck restaurant brand based in Beijing. The unique roast duck made by Quanjude is famous both at home and abroad.

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