Business Intelligence on Retailing, Franchising, and Consumerism in China

Lihua Introduces GPS To Its Delivery Service

Lihua Fast Food has formally introduced a Global Positioning System to its food delivery service, which will make its delivery services more convenient and faster.

Lihua is a fast food chain group based in Shanghai which has no actual stores, but rather workshops from where food is packaged and delivered. Office workers often order the food, which is delivered in plastic boxes.

The introduction of GPS will enable Lihua to fix on the locations of clients and deliverery personnel, which will be helpful to figure out the time needed for deliveries and provide better service for the customers.

Founded in 1993, Lihua is a fast food company which only offers food delivery. It is now the largest professional food delivery company in China and has more than 80 food delivery chain stores in 11 cities Including Beijing, Shanghai, Guangzhou, Shenzhen, Dalian, Nanjing, Zhengzhou and Changsha.

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