Business Intelligence on Retailing, Franchising, and Consumerism in China


Starbucks Leaves Qingdao Market

With the closure of Qingdao Starbucks Coffee store which is located at the east building of Hai Tian Hotel, Starbucks has now formally left the Qingdao market after a two year lawsuit in which it was being accused of trademark infringement.

Qingdao Starbucks was accused by Starbucks Corporation for trademark infringement in 2004. Starbucks registered the trademark of Starbucks and its Chinese name in China in 1996, while Qingdao Starbucks used the same trademark and symbols for Starbucks in its name, advertisements, napkins and ice beverages. Therefore, Qingdao Starbucks was accused of violating Starbucks' trademark.

A Qingdao court made a trial judgment at the beginning of 2006, sentencing Qingdao Starbucks to stop violating the trademark of Starbucks and compensate the latter RMB500,000. Both parties were not content with the trial judgment, and they both lodged appeals at the Supreme People's Court in Shandong province.

Though the final judgment hasn't been made by the Supreme People's Court in Shandong province, Hai Tian Hotel in which Qingdao Starbucks is located, has ended the cooperation with Qingdao Starbucks for fear of a bad negative on its reputation caused by this lawsuit.

Though Qingdao Starbucks has withdrawn from Hai Tian Hotel, it hasn't gone through any procedure for the cancellation of its company license.

Qingdao Starbucks was founded in October 2003, and used to have two coffee shops in Qingdao, one of which was located in Hai Tian Hotel, one of the earliest five-star hotels in Shandong Province.





Be the first to comment on "Starbucks Leaves Qingdao Market"

Leave a comment

Your email address will not be published.


*




  Other China News

ChinaTechNews.com:

AutoNavi, Delphi Reach Deal

Hisense's Net Profit Down 47.39% In First Three Quarters Of 2017

Airbnb China Head Resigns

DMG To Buy China Rights Of Forbes Brand


GreenChinaTech:

Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center


ChinaSourcingNews.com:

JD To Build Global Logistics Headquarters In Xi'an

Wumart, AGS Sign Agreement For Seafood Direct Procurement

India Gains Second Factory From China's Xiaomi

85% of Indian Staff To Lose Jobs At China's LeEco