Business Intelligence on Retailing, Franchising, and Consumerism in China

Super 8 Heads For Hebei Province

The booming economic development in Hebei Province has attracted the the budget franchised hotel chain Super 8, which has opened its first franchised hotel in Shijiazhuang, the capital city of Hebei Province.

Yanchun Super 8, the first Super 8 hotel in Hebei Province, is the result of a cooperation between Shijiazhuang Yanchun Hotel and the U.S.-based Super 8 brand. Yanchun Hotel will be responsible for Super 8's market expansion and operation in Shijiazhuang.

Another Super 8 Hotel, which is under construction now, will soon be opened in Handan, another city in Hebei Province.

Deng Tieshan, secretary general of Hebei Provincial Tourism Hotel Industry Association, says that the coming of budget hotels into Hebei will make the province's hotel chains more complete and the market better able to handle travelers of all types.

Super 8 now runs over 2100 franchised hotels around the world, ranking among the most powerful franchised brands.

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