Business Intelligence on Retailing, Franchising, and Consumerism in China


Days Inn China Launches Days Inn Business Place Brand

Days Inn China has launched a new hotel concept with the unveiling of its Days Inn Business Place brand.

"The Days Inn Business Place is designed with the business traveler in mind and is ready come in to the Chinese market," said Harry Tan, president and CEO of Days Inn China.

Each Days Inn Business Place room will have an oversized spacious work area and chair, high intensity lighting, desk lamp, easy to reach data port and electrical outlets, full size ironing board and iron and many other amenities to suit guests' working business needs. In addition, they will find a coffee maker, as well as an in room snack pack and beverage for every night of their stay. Free local calls, free broadband internet connection and Wi-Fi broadband internet connection in public areas and chargers for mobile phone will be available at the Front Desk. The Business Center has fax machines and there is no charge for incoming faxes and overnight shipping supplies.

Days Inn China entered the Chinese market in 2004 and already features four brands: the 5-star Days Hotel & Suites, 4-star Days Hotel, 3-star Days Inn and the service apartment Days Suites. Within these few years Days Inn China has built a portfolio of thirty-three hotels including: nine 5-star Days Hotel & Suites, nineteen 4-star Days Hotels and five 3-star Days Inns with a total of 8,500 rooms all over the country and is becoming one of the fastest growing international hotel management companies in China.

Recently, Days Inn China has signed three Days Inn Business Places: Days Inn Business Place Diderenhe Yinchuan, Days Inn Business Place Yinfeng Beijing and Days Inn Business Place Shenyang.

Days Inn Business Place Diderenhe Yinchuan is located in the city center of Yinchuan, Ningxia Autonomous Region, close to the old town. This area is surrounded by the Autonomous Region Government buildings and the theater. The hotel has 196 guest rooms and opens in the fall of 2007.

The 190 room Days Inn Business Place Yinfeng Beijing is located at Dashanji, Chaoyang District. Next to the Dashanji entrance of the Airport Express Way and is an ideal place for business travelers. A winter 2007 opening is planned.

Days Inn Business Place Shenyang is conveniently located at Taiyuan road, the walking street of Shenyang. This downtown area is surrounded by office buildings and restaurants. The hotel will have 352 rooms and is scheduled to open in the summer of 2008.

Tan says, "Days Inn China will continue to develop more Days Inn Business Place in Beijing, Tianjin, Guangzhou and other cities as well."





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