Business Intelligence on Retailing, Franchising, and Consumerism in China


Cosmetics Brands Accused Of False Advertising

Because of over-exaggeration of their products' effectiveness, many cosmetic brands including Head & Shoulders, Olay, and and L'Oreal have been targeted by the Shanghai Department of Industry and Commerce for false advertising.

According to local media, the latest statistics of SDIC show that the illegal advertisements of cosmetics has increased dramatically and in May, cosmetics accounted for 19% of the illegal advertisements in Shanghai, compared to the 0.02% in January, and of the top ten illegal advertisements, nine were about cosmetics.

The illegal advertisements involved Head & Shoulders Anti-dandruff Shampoo, Olay Definity Foam, L'Oreal White Perfect Deep Whitening Double Essence. They are accused of overstating their functions and performances.

Representatives from all the concerned brands have told local media that they have either revised or stopped broadcasting their respective advertisements in Shanghai.





Be the first to comment on "Cosmetics Brands Accused Of False Advertising"

Leave a comment

Your email address will not be published.


*




  Other China News

ChinaTechNews.com:

AutoNavi, Delphi Reach Deal

Hisense's Net Profit Down 47.39% In First Three Quarters Of 2017

Airbnb China Head Resigns

DMG To Buy China Rights Of Forbes Brand


GreenChinaTech:

Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center


ChinaSourcingNews.com:

JD To Build Global Logistics Headquarters In Xi'an

Wumart, AGS Sign Agreement For Seafood Direct Procurement

India Gains Second Factory From China's Xiaomi

85% of Indian Staff To Lose Jobs At China's LeEco