Business Intelligence on Retailing, Franchising, and Consumerism in China

Dico's Retreats From Beijing

Just one year after re-entering Beijing, fast food operator Dico's has now reportedly completely retreated from Beijing.

The three new stores that were opened after Dico's re-entered Beijing last year have all closed. One of the executives explained to local media that the stores are Dico's franchisees stores. The reason that they are closed is
because their contracts expired. Additionally their operations were not good, so Dico's has reserved several stores in Shanghai to try that market instead.

In 1994, Ting Hsin International Group entered China with Dico's. At its height, it opened 54 stores in 13 cites in  China, but under the high pressure from McDonald's and KFC, it has not fared well.

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