Coffee Pacifica has entered into a joint venture agreement with China Capital Partners to establish coffee shops in China.
The joint venture anticipates opening first coffee shop during the fourth quarter of 2007. The joint venture shops will be featuring specially created artisan roasted coffee blends by Uncommon Grounds Inc.
Jon Yogiyo, vice chairman of Coffee Pacifica stated; "Entry into China's retail coffee market enables our 100% owned subsidiary an opportunity to greatly increase sales of its roasted coffees and new coffee blends created specifically for the Chinese market. Several coffee buyers from China have already visited our farms in PNG. This venture completes our `Growers Direct' strategy from `Tree to Cup' coffee company. We are positioning ourselves in the latest Chinese trend of drinking coffee."
Coffee Pacifica, Inc. is a distributor and a marketer in the United States, Canada and Europe of the green bean coffee grown in Papua New Guinea and "Penlyne Castle" brand "Jamaican Blue Mountain" coffee grown by Blue Mountain Coffee Co-Operative Society of Jamaica. Green bean coffee in Papua New Guinea is grown by Coffee Pacifica's shareholder-farmers in the Highland region's rich volcanic soils between the altitudes of 4,000 and 6,000 feet above sea level.