Business Intelligence on Retailing, Franchising, and Consumerism in China

Hooters Plans First Beijing Restaurant

Hooters of Beijing will open on September 12, located in the city's Chaoyang District.

"With Hooters now in some 23 countries, the owl has truly become world famous," stated Mike McNeil, vice president of marketing for Hooters of America. "Even though we have 3 other locations in China, to open in Beijing is special. It is the capital and cultural heart of this mysterious land and host to the Olympics in 2008."

The first Hooters location in China opened in Shanghai in 2004, followed by another in Shanghai and then one in Hangzhou. International expansion has been a focus for Hooters and by the end of this year the Hooters will have new additions of Israel, Columbia, Spain and the Philippines.

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