Business Intelligence on Retailing, Franchising, and Consumerism in China

SGF Signs With Taizhou Zhengda To Expand In Southern China

Beijing State Guest Friendship International Hotel Management Company has announced plans to further expand the southern China market by managing the Taizhou International Fortune Center Hotel in Zhejiang.

According to local media, SFG signed several agreements with Taizhou Zhengda Fortune Property Company on September 2, which covers technology services, carte blanche management and pre-opening arrangements of the hotel.

Started in September 2002, SGF is a joint venture invested by Beijing CIIC Group Company and Friendship Hotels Group, which owns more than 20 hotels in major cities throughout China. In the capital city of Beijing, SGF has its two flagship hotels, the State Guest Presidential Plaza Hotel and the Beijing Friendship Hotel.

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