Business Intelligence on Retailing, Franchising, and Consumerism in China

Gome Picked To Help Dell Expand Computer Retail Sales In China

Dell's direct advantage and industry-leading technology will reach millions of in-store computer buyers across China thanks to a new partnership to sell the company's latest products through Gome, one of China's largest consumer electronics retailers.

Dell will begin rolling out its systems in about 50 major metropolitan Gome stores in early October and significantly expand its presence into the early part of next year. Additionally, Dell employees will be available in Gome stores to help customers with purchases and their overall experience.

"Starting in October, consumers can buy Dell products at Gome stores that will help satisfy customers' diversified needs. Our partnership with Dell will strengthen our commitment in providing a superior customer experience, and is an important action to deepen our customer relationships" said Mu Guixian, vice president of Gome. "I am confident that we made right decision to partner with a top-name brand to sustain our growth in China"

Mu adds that Dell's selection of Gome as its first retail partner in China shows that the large-scale consumer electronics retailer is becoming an increasingly important venue for customers purchasing IT products. The high-value products Gome offers are attracting more and more customers, especially from the younger generation. Gome's extensive sales network, online store, reliable supply channel, shopping environment, professional sales staff, and good services are highly recognized.

"Chinese consumers are increasingly sophisticated in how they buy and use technology, so it is only natural that a global brand like Dell partner with Gome to provide a preferred shopping experience," said Michael Tatelman, vice president of marketing and sales for Dell's global consumer business. "For Dell, this is a great opportunity to extend connections with Chinese customers we may not have reached in the past. We look forward to a long and mutually rewarding relationship with Gome."

Dell products available at Gome will include the award-winning notebooks and desktops such as the 13.3 inch XPS M1330, the XPS 720 performance desktop, Inspiron 1420 notebook, Dimension 9200 desktop and Inspiron 530 desktop.

The partnership with Gome is Dell's latest retail distribution agreement aimed at reaching more customers worldwide. The company recently announced relationships with Bic Camera Inc. in Japan, Carphone Warehouse in the U.K. and Wal-Mart in the U.S. Just last week Dell opened its first retail store in Russia.

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