Business Intelligence on Retailing, Franchising, and Consumerism in China

Loyalty Marketing Shopping Services In China Expand

Chinese shopping and loyalty marketing service provider has signed a partnership agreement with Shanghai Unionpay. launched its general discount shopping membership card in China last November. The newly formed partnership allows all MP discount shopping card members to access all Unionpay POS terminals, which will be able to identify members and allow them to collect bonus points for their purchases. Not only will the partnership make shopping more convenient for consumers, but it will also widen the platform for MP's cooperative vendors and saves MP from investing in the hardware themselves.

According to, MP has set up cooperation with about 800 shops in the Shanghai area. The operation will be expanded to at least 3000 shops by the end of year through the partnership with the Unionpay family. says it is focusing on providing timely and discount shopping information to its members. MP's cardholders will enjoy extra discounts and accumulate points, which can be redeemed for prizes at, when making purchases from cooperative shops. MP's aim is to build up a 3rd party interactive platform for consumers and cooperative vendors where consumers can enjoy better shopping benefits while vendors increase their turnover.

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