Microsoft  China has recently signed with D.Phone and Digital China to open 35 Windows Mobile concept retail stores in the first-tier and second-tier cities of China in the coming year.

Chen Jingxin, director of Microsoft's Mobile Communications Department in Greater China region, has told local media that Microsoft wants to expand its reach among Chinese consumers. Microsoft previously opened five similar stores in Shanghai to display and sell Windows Mobile operating system based smart phones.

According to Chen, Microsoft believes that smart mobile phones are the computers for the future. People are surrounded by technology and they need to realize more functions via mobile phones. This is the mission of Windows Mobile.