Food & Beverage

Applebee's Opens First China Restaurant

October 25, 2007 | By ChinaRetailNews.com Editor | Print Print | Email Email

Applebee's will hold a grand-opening celebration tomorrow for its first Applebee's Neighborhood Grill & Bar in China.

The restaurant, which started serving customers in late September, is located in Shanghai in a mixed-use development called Novel City. The restaurant design takes on a contemporary look and feel that will attract young, trendy consumers. The atmosphere is uncluttered and streamlined, featuring moon-shaped booths and electronic wall art on LCD screens.

Applebee's menu and restaurant design are complemented with a unique service model for the China market. The company's commitment to delivering fast and friendly service is backed up by a service guarantee, which states that all customer issues will be resolved before the guest leaves the dining room.

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    • One comment
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    1. shawn November 1st, 2007 7:32 pm :

      dear first China,
      Your food has food poisoning.I know. My teacher Ms. Marrs got food poisoning twice at your restaurant.Close it down or stop with the food poison

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