Business Intelligence on Retailing, Franchising, and Consumerism in China


Langham Hotels Expands Into Shanghai

Langham Hotels has announced the signing of a new management contract with Shanghai Hengshan Group for the launch of its first boutique hotel, The Langham Yangtze Boutique, Shanghai.

This is LHI's fourth new hotel announcement in China within the past six months, which also marks the start of the group's new boutique hotel line under the Langham brand.

The Langham Yangtze Boutique is located in the heart of Shanghai's central business district. It is a small luxury hotel originally designed as an iconic masterpiece of art deco and neoclassic architecture by renowned architect Li Pan in the 1930s. The Hotel will undergo a multi-million US dollar renovation and re-open in mid-2008 as Shanghai's only five-star art deco boutique hotel. The Langham Yangtze Boutique will re-emerge with the 140-year legendary luxury hotel heritage of The Langham brand, reflecting the splendour of history and romance of Old Shanghai. Combining yesterday's charm with today's amenities, the hotel will offer enchanting hospitality where guests can experience an exclusive haven away from the hustle and bustle of the outside world.

The hotel features 101 rooms and suites, including Chuan Residences which are directly connected to the hotel's signature Chuan Spa. Chuan Spa will pamper guests with a journey to wellness through indulging treatments based on Traditional Chinese Medicine philosophy.

Langham Hotels International is the subsidiary of the Hong Kong-based Great Eagle Holdings, spearheaded by Dr. KS Lo, who is also the chairman and managing director of Great Eagle Holdings. Spanning four continents, the group currently features eight properties with over 2,700 rooms in six gateway cities, namely London, Boston, Hong Kong, Melbourne, Auckland and Toronto.





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