Business Intelligence on Retailing, Franchising, and Consumerism in China


Starbucks Collaborates With PepsiCo In China

Starbucks and PepsiCo have celebrated the launch of bottled Frappuccino in China.

The new joint venture between Starbucks and PepsiCo, called the International Coffee Partnership, is bringing to China a Starbucks ready-to-drink coffee beverage, leveraging Pepsi's established beverage distribution channels. This partnership also creates new opportunities and new ways of thinking in developing China's premium ready-to-drink coffee market. Additionally, ICP's innovative and breakthrough experiential marketing strategy for the Starbucks bottled Frappuccino coffee beverage will give Chinese consumers a unique and rich experience.

The Starbucks bottled Frappuccino coffee drink is made with authentic Starbucks Italian Roast coffee, which is a medium-bodied blend of Latin American coffees roasted a bit darker than Starbucks Espresso Roast. When blended with creamy milk and the right amount of sweetness, it provides an irresistible taste experience, highlighted by the sweet, slightly smoky flavor of the Italian Roast coffee.





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