Business Intelligence on Retailing, Franchising, and Consumerism in China

Interstore Shanghai Plans Opening

FC Internazionale's flagship store in China will be officially inaugurated during a press conference to take place at the 21st Century Sports City shopping center in Shanghai on November 30, 2007.

The Italian Serie A champions will be represented at the inauguration ceremony by the club's vice president Angelomario Moratti, CEO and managing director Ernesto Paolillo, commercial director Katia Bassi and a member of Roberto Mancini's first team.

The new store has one hundred square meters of black and blue at the heart of Shanghai in China, a nation where Inter are consistently voted the most loved European football team. Fans and football enthusiasts can now purchase official club merchandise and share their passion for Inter at the new Interstore in China's economic hub.

The eye-catching store, with its two huge display windows facing directly onto the street and Inter's centenary 'Biscione' logo on a large poster, is located within the 21st Century Sports City in Shanghai's busy Sichuan Road North shopping area.

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