Business Intelligence on Retailing, Franchising, and Consumerism in China

New GM For Herbalife's China Operations

Herbalife announced the promotion of Jerry Li to general manager of the company's China operations.

Li reports to Paul Noack, who was recently named managing director of the company's Asia Pacific region. Li has extensive experience in the direct selling industry. Since joining the company as sales director in December 2004, he has held various operational roles, and most recently, was jointly responsible for the day-to-day operations in China. Prior to joining Herbalife, Li worked at Amway for about seven years, ultimately as senior manager overseeing operations for the Shandong province. He earned an MBA from Peking University.

Herbalife received its first direct selling license from China's Ministry of Commerce in March 2007. In July, the license was expanded to include the entire Jiangsu province. Headquartered in Shanghai, the company currently operates 90 stores in 29 provinces in China.

Herbalife sells more than 34 products in China. The company operates its own manufacturing facility in Suzhou, China, that produces products for local use and export.

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