Business Intelligence on Retailing, Franchising, and Consumerism in China

Cardtrend Launches Loyalty Marketing Card In China

Cardtrend International has launched its "Bonus Point" loyalty marketing card in Guangzhou.

Chen Yu Hua, Cardtrend's chief officer for the Greater China Region, stated in a press release, "For the launch phase, 250 merchants have signed up and 5,000 cardmembers have been recruited. We are projecting to grow to 1,000 merchants and 100,000 cardmembers by the end of 2008 in Guangzhou alone."

BP Card members will be rewarded with bonus points for their spending at participating merchants. Both cardmembers and merchants will benefit from their participation in the BP Card program and merchants will be able to retain greater customer loyalty.

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