Business Intelligence on Retailing, Franchising, and Consumerism in China


Apple's First Boutique Store In China To Land Around Tiananmen

Apple's first large boutique store in China, which is scheduled to open in 2008, will be located at Qianmen Street, south of Tiananmen Square in Beijing.

According to Netease.com, Apple is applying for a business license for the new store, and in order to maintain the original feel of the Qianmen area, Apple will give up its standard design to coordinate with China's architectural features.

Qianmen Street is currently undergoing a US$40 million renovation and it is expected to be built into a walking street home to more than 300 well-known brands like Adidas and Starbucks.






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