Business Intelligence on Retailing, Franchising, and Consumerism in China

Beijing Mobile Starts Green Initiatives In Supermarkets

Beijing Mobile has launched a green initiative by offering non-woven fabrics to supermarket customers to coordinate with Chinese government's order of banning plastic bags.

Beijing Mobile will join hands with Beijing Shuntianfu Supermarket and donate the environmentally-friendly bags to 20 of the latter's stores in an effort to encourage customers to reduce the use of plastic bags. These bags are all made of non-woven fabrics. They are good looking while maintaining their practicality. A special nylon material is used for the handle of the bags and this makes the bags not only solid but also convenient for the users.

A representative from Beijing Mobile says that the initiative was launched to respond the government's new environment policy and also through the donation of the bags they hope to raise people's awareness of the environment and take actions to reduce White Pollution.

Beijing Mobile also prints its carefully designed slogans on the bags such as "Start from Oneself and Use One Less Plastic Bag Each Day" and "Enjoy Communications with Nature".

China's State Council recently issued a circular, asking all supermarkets, shopping malls and retailers not to provide free plastic bags from June 1, 2008.

Be the first to comment on "Beijing Mobile Starts Green Initiatives In Supermarkets"

Leave a comment

Your email address will not be published.


  Other China News

AutoNavi, Delphi Reach Deal

Hisense's Net Profit Down 47.39% In First Three Quarters Of 2017

Airbnb China Head Resigns

DMG To Buy China Rights Of Forbes Brand


Chinese Electric Bus Manufacturer Lands USA Deal

American Electric Car Manufacturer To Build In China

U.S. Clean Water Company Makes Chinese Inroads

GE Will Promote Wind Power Through New Chinese Education Center

JD To Build Global Logistics Headquarters In Xi'an

Wumart, AGS Sign Agreement For Seafood Direct Procurement

India Gains Second Factory From China's Xiaomi

85% of Indian Staff To Lose Jobs At China's LeEco