Business Intelligence on Retailing, Franchising, and Consumerism in China


Nike Golf Specialty Store Opens In Shenzhen

The world famous golf brand Nike Golf has opened a specialty store at Jingtian Branch of Shirble Department Store, Shenzhen.

Located at Xinzhou Road, Futian District, the Nike Golf specialty store sells a full range of golf equipment, including Nike Golf's new spring and summer golf clothing and equipment specially designed for Tiger Woods and Michelle Wei.

The interior design of the store follows Nike Golf's consistent style. With silver, white and red brown as its main colors, the Jingtian Store has a simple, grand and elegant atmosphere. There are also big posters of Tiger Woods in the store.

In regards to Nike Golf's entry of Shirble Department Store, You Guochen, executive director of Nike Golf, expresses full confidence. He believes that the cooperation between Nike Golf and Shirble Department Store will be very successful. It can enhance the high-end brand images of the two sides and improve local customers' knowledge and devotion to Nike Golf. In addition, it is an important milestone for the company's business expansion in South China.






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