Business Intelligence on Retailing, Franchising, and Consumerism in China

M Macalline Invests RMB600 Million To Build A New Store In Chengdu

Che Jianxin, president of M Macalline, said at a cooperation signing ceremony held in Shangri-La Hotel, Chengdu that M Macalline would invest RMB600 million to jointly build its second Chengdu store with the construction materials firm Tungtai Group.

The construction of the new store has practical significance and strategic meanings for promoting the household furnishings market of the southwestern areas of China, expanding the influence of M Macalline in the southwestern areas and enhancing the overall strength and competitiveness of the company.

With a construction area of 120,000 square meters, M Macalline's second store in Chengdu will be an international household flagship store, designed and laid out in accordance with the international business trends. At the same time, about 400 to 500 household brands will be introduced to this store. Consumers will find a household center and a big decoration design center.

M Macalline's successful expansion in Chengdu marks the company's early completion of its goal for 2008, which is to increase its chain store number to 40. As for the future, the company plans to increase the number to 80 by the end of 2010 and 200 by the end of 2020.

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