Business Intelligence on Retailing, Franchising, and Consumerism in China

Sa Sa Plans Five Stores In Beijing

Sa Sa International Holdings Limited, a leading cosmetics retailing group in Asia, has announced that the group will formally enter the Beijing market and will open five stores in Beijing before September 2008.

The five stores will respectively be located at Sunlight Store Oriental Plaza Branch, Beijing Yintai Centre, New Yansha outlets, Xidan Department Store and Jiayi Plaza.

Zhu Bin, COO of Sa Sa Group, says that the group will focus on a long-term development in the Mainland. It has now opened four specialty stores in Shanghai and twenty counters in China.

Sa Sa Group was founded in Hong Kong in 1978. By the end of 2007, its business volume reached about HK$2.89 billion. At present, Sa Sa Group owns more than 110 specialty stores and counters in many countries and regions, including Mainland China, Hong Kong, Macau, Taiwan, Singapore and Malaysia.

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