Business Intelligence on Retailing, Franchising, and Consumerism in China


Ajisen China's Net Profit Reached RMB214 Million In 2007

According to the 2007 results of Ajisen China, the restaurant company realized a revenue of RMB904 million in 2007, which increased by 51.1% compared with 2006.

Its net profit was RMB214 million, increasing 88.4% compared with the same period of 2006. Ajisen China says that the significant growth of the company's performance is because of the improvement of the brand awareness and the rapid development of its restaurant network.

The sales volume of Ajisen China's restaurant sector was RMB844 million, which took 93.4% of its total revenue. By the end of 2007, the number of its restaurants was 210 and by the time of its annual results were announced, the number has reached 232.

The report shows that to meet the growing demand for production, Ajisen China plans to build four new production bases in Shanghai, Dongguan, Tianjin and Chengdu. The bases in Shanghai and Tianjin, respectively, cover areas of 70 acres and 60 acres, and they will start operation in the second quarter of 2009. The factory in Dongguan is expected to start production in the first half of 2008 and the factory in Chengdu, in the first half of 2009. With the contribution of these four bases, the company's production capacity will be able to meet the demands of another 1,500 new restaurants.






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