Business Intelligence on Retailing, Franchising, and Consumerism in China

Dockers Opens Specialty Store In Joy City

Dockers San Francisco, a U.S. leisure wear brand, has opened a specialty store in Joy City, Beijing. This is also the brand's first specialty store in China.

The opening ceremony of Dockers attracted lots of fans and domestic and foreign fashion media. At the ceremony, the company launched its 2008 spring and summer series, including Dockers Khakis, Dockers Mobile and Dockers Collection. Another highlight of the ceremony is an advanced human body scanner. With this scanner, customers can get an analysis of the most appropriate size and cut for them within two minutes.

Dockers San Francisco was founded in 1986. It focuses on providing modern men with varied choices for different occasions. Its attitude towards American casual life set off the wave of Casual Fridays among American white collars.

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