Business Intelligence on Retailing, Franchising, and Consumerism in China

C&A Opens Flagship Store In Shanghai

C&A, the world famous apparel retail brand, has opened a flagship store at Huaihai Road, Shanghai. This is also the brand's first flagship store in China.

With three floors and a business area of more than 2,000 square meters, the store marks a major move in the Chinese market for the company and it shows the company's desire for becoming a leading fashion retail brand in the rapidly developing market. In the past year, C&A successfully entered the China market and opened five stores in Shanghai and one in Beijing.

The new flagship store will not only support the company's business growth, but also allow consumers to have a better understanding of C&A. To make the products more suitable for Chinese consumers, C&A has done some adjustments to its cuts. Clockhouse, Yessica, Angelo Litrico, Palomino and Baby Club are the five innovative brands that C&A launched in China. These brands cover nearly every aspect of the fashion field, which provide consumers with numerous choices. In addition, accessories, underwear and other products can also be found in the store.

At the same time, C&A has announced that the company would soon open its second store in Beijing and expand its retail model to other provincial capitals before the spring of 2009.

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