Retailing, Franchising, and Consumerism Business Intelligence in China


Nutritional Value Of Biscuits To Be Marked On Packaging

China Association of Bakery and Confectionery Industry has announced that, from May 1, 2008, China's first national biscuit standard will be formally launched.

According to the standard, the ingredients list and the nutritive index of biscuit products should be marked on the product label.

In the new national standard, the definition for biscuits is food that uses wheat flour (with added glutinous rice powder, starch, etc.) as the main raw material, added (or not added) sugar, oil or other raw materials, processed by powder transfer (or slurry transfer), shaping, baking, etc. and with a crisp or short taste. The new national standard will replace the 1988 version in thirteen biscuit industry standards.

Compared with the old version, there are two major changes in the new one. One is that the ingredients list and the nutritive index of biscuit products should be marked on the outer packing, which may eliminate the exaggerated advertisements of some small biscuit brands. The other is that the new standard demands the use of a unified character style on the packing, which can avoid confusing consumers.

Some experts say that the new national standard will not have much effect on formal manufacturing enterprises, but it will limit illegal propaganda and illegal production of some small processing enterprises and provide better protection for customers.




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